CoreNet San Diego: Reimagination of Real Estate
Executives from Johnson Controls Global WorkPlace Solutions (GWS) joined more than 1,800 real estate professionals to “Reinvent, Reorient, and Reimagine” at the CoreNet Global San Diego Spring Summit (April 29 – May 1).
The summit provided insight into the trends that are set to impact the workplace of the 21st century and explored how corporate real estate (CRE) professionals can enable the success of their companies.
Below is a selection of their key take-aways from the event:
Rob Wright, Global Workplace Strategy Director: “The way we allocate space will change - it will be more flexible and fluid to align with changes in the business. I believe that service organizations will be better placed to deliver these environments and be flexible with their service and space offering – potentially even offering a la carte services on demand. More than ever, a building will become an extension of the brand or brands that operate in it. In this brave new world, in-house CRE teams will have to change or risk becoming marginalized. The industry has a choice - to manage or lead. I look forward to the changing nature of work, and increased engagement and influence that our people will have on the future workplace”.
James Godwin, Solutions Development Director: “Third-generation outsourcing has become much more strategic and less about cost savings. It is focused on long-term portfolio value. Innovation is a collaborative effort from the ground up, rather than something that is implemented by a department. Looking ahead, CRE is moving away from hard walls into workplaces designed for the next generation.”
Todd Bracey, Customer Business Director: “Trends toward sustainability and energy performance are driving the reconfiguration of existing workspace. The cost imperative continues to drive density of occupied space, as well as efficient utilization. Companies are redesigning their workspaces to reflect these trends and virtual work is enabling fewer desks. While a distributed workforce is flexible, the need for connectedness remains, and the workplace continues to be a touchstone for corporate culture and collaboration. These forces are driving a convergence of functional silos in companies that manage productive labor resources, and CRE executives are being challenged to lead. Success depends on collaboration among human resources, IT and real estate professionals to ensure that the organization has the productive labor resources available to execute business plans.”
Chris Mayer, GWS Sequentra Solutions Manager: “Clients are focused on strategic forecasting and are utilizing benchmark data, both internally and externally, to drive portfolio activity and cost efficiency. This has resulted in looking at how they use dedicated space, versus a hot desk environment. From a technology perspective there has been a move away from integrated workplace management systems that try to do everything, to best-in-class tools.”
Jaap van Joolen, Strategic Account Director: “The CoreNet exhibit floor is evolving to more of an overall networking place, due to more interactive activities, which keeps people together and sharing ideas. There was also an increase of innovative product-related booths, transitioning CoreNet to a more comprehensive workplace solutions world.”
Scott Richter, Vice President and General Manager National Accounts: “It was a very collaborative summit, with improved communication between corporate end users and service providers. Many sessions had standing room only, which reflected the key areas of interest. I also think the shift to one summit a year will be a positive change, keeping content fresh and participants engaged.”
Johnson Controls looks forward to continuing the conversation at upcoming summits in London and Orlando later this year.